Brand guidelines for an engineering, design, and IT consulting company based in Tbilisi, Georgia.
v2.0 — March 2026
Brand guidelines for an engineering, design, and IT consulting company based in Tbilisi, Georgia.
v2.0 — March 2026To deliver world-class engineering and design from Georgia to clients globally.
A trusted technology partner for businesses building the future — from startups to enterprise.
Craft, clarity, reliability, deep technical expertise, and honest partnership.
The Nari logo is a minimalist, geometric wordmark with angular letterforms. The "N" and "I" share a mirrored chevron structure that gives the mark its distinctive character.
Icon + full wordmark — hero sections and primary brand placement
Icon + abbreviated wordmark — header, footer, compact spaces
The Nari emblem — favicons, app icons, tight spaces (min 32px)
1x
Clear space = height of the wordmark on all sides
120px — minimum full logo
32px — minimum icon
The following variants are specified in the Nari standards but not yet designed: White (dark backgrounds), Dark (print), Monochrome (stroke), Interactive hover, and Animated (broadcast). These will be added in a future update.
A restrained palette built on black, white, and a confident red accent. The monochromatic foundation conveys technical precision, while the red adds energy and distinction.
Each service domain has a distinctive accent for iconography and section highlights.
Inter is our primary typeface — a clean, modern sans-serif designed for screens. It provides excellent readability across all sizes and supports a wide range of languages including Latin and Georgian.
All icons follow a 24×24 viewbox with 2px stroke, round caps and joins, using currentColor for theming. Domain icons get their accent color in context.
Nari Solutions speaks as engineers who respect their craft. We're technical but accessible, confident but never arrogant, and always focused on clarity.
We use correct terminology and specific language. We don't dumb things down, but we don't hide behind jargon either.
Short sentences, active voice, no fluff. If it can be said in fewer words, it should be.
We know our work speaks for itself. We don't oversell — we describe what we do and let results build trust.
Behind the technology are real people. We're approachable, transparent about trade-offs, and genuine in our partnerships.